UI & UX: The Two Chefs

This is an explainer video made for Youtube for new designers.

The brief was to create an explainer video that best illustrates a concept for understanding.

See Project
A design of an asset used within the motion graphic of the unhealthy and sad earth

The Objective

To create an explainer video for designers

To use stylised visuals to illustrate the differences between UI and UX so that anyone can understand the definate difference.

The Insight

UI and UX have two completely different roles with different responsibilities, but they both work towards the same goal of creating wonderful designs together.

The Concept

"The two chefs"

This concept is that UI and UX are similar to dynamics in the kitchen with different chefs with the same goal.

The Solution

The solution is a Youtube explainer video that demonstrates the different between UI and UX through the metaphore of two chefs in a kitchen that are working towards the same goals.

a mock-up from the tiktok motion graphic for standard beauty showing their inclusivity
a mock-up from the tiktok motion graphic for standard beauty showing the transition between unhealthy and healthy earth through the application of their skincare.